TY  - BOOK
AU  - Fournies,Ferdinand F.
TI  - Why customers don'	 do what you want them to do and what to do about it
SN  - 0070217009
AV  - F77w . 1994
U1  - 658.81 
PY  - 1994///
CY  - New York
PB  - McGraw Hill
KW  - Sales personnel
KW  - Training of. Sales management. Selling
ER  -