TY  - BOOK
AU  - Rahman,Harisur
TI  - Decoding ad culture: television commercials and broadcast regulations in Bangladesh 
SN  - 9781666943160
AV  - HF5827.8 .R34 2024
U1  - 659.14/3095492 23/eng/20240514
PY  - 2024///
CY  - Lanham
PB  - Lexington Books
KW  - Deceptive advertising
KW  - Bangladesh
N1  - Includes bibliographical references and index; Media scenes and television commercials in Bangladesh -- Critical discourse analysis of TVCs in Bangladesh -- Rhetorical analysis of TVCs in Bangladesh -- The use of greenwashing in Bangladeshi commercials -- The COVIDization of television commercials in Bangladesh -- Television commercials and the formation of audience -- Negotiating cultural hegemony of the tv commercials of global products in  -- bangladesh -- Representation of cultural values in Bangladeshi television commercials -- Television commercial, social responsibility, and broadcast policy in Bangladesh; Business; Social Science
N2  - "This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders"--
ER  -