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  <titleInfo>
    <title>Cases on marketing theories</title>
    <subTitle>perspectives from Bangladesh</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Chowdhury, Tamgid Ahmed</namePart>
    <role>
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  <name type="personal">
    <namePart>Kathok, Ishrak Hamid</namePart>
    <role>
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  <name type="personal">
    <namePart>Khalil, Zarjina Tarana</namePart>
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  <name type="personal">
    <namePart>Idris, Sherina</namePart>
    <role>
      <roleTerm type="text">author</roleTerm>
    </role>
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  <name type="personal">
    <namePart>Munni, Nilufer Yasmin</namePart>
    <role>
      <roleTerm type="text">author</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Nahid, Farzana</namePart>
    <role>
      <roleTerm type="text">author</roleTerm>
    </role>
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  <name type="personal">
    <namePart>Iqbal, Mehree</namePart>
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      <roleTerm type="text">author</roleTerm>
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  <name type="personal">
    <namePart>Mahbub, Tareq</namePart>
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  <name type="personal">
    <namePart>Mashnoon, Afrida</namePart>
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      <roleTerm type="text">author</roleTerm>
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  <name type="personal">
    <namePart>Kamal, Mehnaaz Samantha</namePart>
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      <roleTerm type="text">author</roleTerm>
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  <name type="personal">
    <namePart>Choudhury,  Farzana</namePart>
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  <name type="personal">
    <namePart>Farzana, Tilka</namePart>
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  <name type="personal">
    <namePart>Ullah, G. M. Shafayet</namePart>
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  <name type="personal">
    <namePart>Yeasmin, Rikta</namePart>
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      <roleTerm type="text">author</roleTerm>
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  <name type="personal">
    <namePart>Mitu, Farzan</namePart>
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      <roleTerm type="text">author</roleTerm>
    </role>
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  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">bg</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Dhaka</placeTerm>
    </place>
    <publisher>North South University Press</publisher>
    <dateIssued>2026</dateIssued>
    <edition>2nd ed.</edition>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
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    <extent>130 p. : ill. ; 25 cm.</extent>
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  <targetAudience authority="marctarget">general</targetAudience>
  <note type="statement of responsibility">Tamgid Ahmed Chowdhury...[et al.].</note>
  <note>Marketing &amp; International Business</note>
  <subject>
    <topic>Branding (Marketing)</topic>
    <geographic>Bangladesh</geographic>
  </subject>
  <subject>
    <topic>Brand name products</topic>
    <geographic>Bangladesh</geographic>
  </subject>
  <subject>
    <topic>Economic development</topic>
    <geographic>Bangladesh</geographic>
  </subject>
  <subject>
    <topic>Poverty</topic>
    <topic>Political aspects</topic>
    <geographic>Bangladesh</geographic>
  </subject>
  <subject>
    <topic>Bangladesh</topic>
    <topic>Economic policy</topic>
  </subject>
  <classification authority="lcc">HF5415.1255 .C37 2026</classification>
  <identifier type="isbn">9789843705327</identifier>
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    <recordCreationDate encoding="marc">260920</recordCreationDate>
    <recordChangeDate encoding="iso8601">20260920132031.0</recordChangeDate>
    <recordIdentifier source="BD-DhNSU">BD-DhNSU-31058</recordIdentifier>
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