Schffman, Leon G. Consumer Behaviour / Leon G. Schffman and Leslie Lazar Kanuk - New Delhi : Prentice Hall, c1994. - XVIII,684 p. : Includes index. ISBN: 8120309022 LCCN: Subjects--Topical Terms: Investment management LC Class. No.: SC3c / . 1994 Dewey Class. No.: 640.73