Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman and Leslie Lazar Kanuk 
 - 5th ed. 
 - New Delhi :  Prentice Hall,  c1994. 
 - xviii, 684 p. ;  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>8120309022 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumer research<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .S35 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / S333c