TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Kanuk,Leslie Lazar
TI  - Consumer behavior
SN  - 8120309022
AV  - HF5415.32 .S35 1994
U1  - 658.8342 
PY  - 1994///
CY  - New Delhi
PB  - Prentice Hall
KW  - Consumer behavior
KW  - Consumer research
KW  - Marketing
ER  -