Harris, Thomas L. <br/><br/>
The marketer's guide to public relations :  how today's top companies are using the new PR to gain a competitive edge / 
Thomas L. Harris ; foreword by Philip Kotler. 
 - New York :  Wiley,  c1993. 
 - xiv, 306 p. :  ill. ;  23 cm. 
 - Wiley series on business strategy .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0471579629 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations--Public relations.<br/>Marketing--Management.<br/>Corporate sponsorship.
<br/><br/><label>LC Class. No.: </label>HD59  / .H37 1993 
<br/><br/><label>Dewey Class. No.: </label>659.2  / H313m