Concepts for modern marketing / edited by Ralph L. Day - Pennsylvania : International Textbook Co., c1968. - xiv,324 p. : ill., figs., tabs. ; 23 cm. - Internationals series in marketing . Includes index. ISBN: LCCN: Subjects--Topical Terms: MarketingManagement Small businessManagement LC Class. No.: HF5415 / .13 1968 Dewey Class. No.: 658.8 / C744d