McGown, K. L. <br/><br/>
Marketing research :  text nad cases / 
K. L. McGown 
 - Cambridge :  Winthrop,  c1979. 
 - xvi, 432 p. ;  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>087626562X 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research Marketing research<br/>Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M22 1979 
<br/><br/><label>Dewey Class. No.: </label>658.83  / M146m