TY  - BOOK
AU  - McGown,K.L.
TI  - Marketing research: text nad cases 
SN  - 087626562X
AV  - HF5415.2 .M22 1979
U1  - 658.83 
PY  - 1979///
CY  - Cambridge
PB  - Winthrop
KW  - Marketing research Marketing research
KW  - Case studies
ER  -