Smykay, Edward W. <br/><br/>
Introductory marketing :  a programmed approach / 
Edward W. Smykay and Joan Breibart 
 - New York :  MacMillan,  c1971. 
 - xiv, 298 p. ;  25 cm. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / . 1971 
<br/><br/><label>Dewey Class. No.: </label>658.8  / S667i