Companion encyclopedia of marketing / 
edited by Michael J. Baker 
 - London :  Routledge,  c1995. 
 - xxxiii, 106 p. :  24 cm. 
<br/><br/><label>ISBN: </label>0415093953 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing encyclopedia
<br/><br/><label>LC Class. No.: </label>HF5415  / .C547353 1995 
<br/><br/><label>Dewey Class. No.: </label>658.820  / C737f