Westing, J. Howard <br/><br/>
Modern marketing thought / 
J. Howard Westing and Gerald Albaum 
 - 2nd ed. 
 - London :  Macmillan,  c1969. 
 - x, 533 p. ;  ill. ;  , 533 p. illus. 24 cm. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .W42 1969 
<br/><br/><label>Dewey Class. No.: </label>658.8008  / W529m