Fleur, Melvin L De Theories of mass communication / Melvin L De Fleur - 2nd ed. - New York : David Mckay, c1970. - xviii, 185 p. ; 22 cm. ISBN: LCCN: Subjects--Topical Terms: Mass mediaSocial aspects. LC Class. No.: HM258 / .D35 1970 Dewey Class. No.: 301.16 / F517t