Stanton, William J. Fundamentals of marketing / William J. Stanton and Charles Futrell - 8th ed. - New York : McGraw-Hill, c1987. - xx, 666 p. : ill. ; 24 cm. - McGraw-Hill in marketing . ISBN: 007069438 LCCN: Subjects--Topical Terms: MarketingManagementSales management LC Class. No.: HF5415 / . 1987 Dewey Class. No.: 658.8 / S792f