Aaker, David A. Advertising management / David A. Aaker, Rajeev Batra and John G. Myers - 4th ed. - New Delhi : Prentice-Hall, c1995. - xiii, 593 p. : ill., figs., tabs. ; 24 cm. ISBN: LCCN: LC Class. No.: HF5823 / .A13 1995 Dewey Class. No.: 659.1 / A111a