Trout, Jack The new positioning : the latest on the world's#1 business strategy / Jack Trout - New York : McGraw-Hill, c1996. - xi, 173 p. : 23 cm. ISBN: 0071147799 LCCN: Subjects--Topical Terms: Positioning(Advertising)Business LC Class. No.: HF5827 / .2R53 1996 Dewey Class. No.: 659.111 / T861n