TY  - BOOK
AU  - Trout,Jack
TI  - The new positioning: the latest on the world's#1 business strategy 
SN  - 0071147799
AV  - HF5827 .2R53 1996
U1  - 659.111 
PY  - 1996///
CY  - New York
PB  - McGraw-Hill
KW  - Positioning(
KW  - Advertising)
KW  - Business
ER  -