Kotler, Philip Marketing management : analysis, planning, implementation and control / Philip Kotler - 6th ed. - New Jersey : Prentice-Hall, c1988. - xxi, 776 p. : ill. ; 24 cm. ISBN: 0135562678 LCCN: Subjects--Topical Terms: MarketingManagement LC Class. No.: HF5415.13 / .K64 1988 Dewey Class. No.: 658.8 / K87m