McCarthy, E. Jerome Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault - Illinois : Irwin, c1994. - ix, 225 p. : ill. ; 26 cm. ISBN: 0256166447 LCCN: Subjects--Topical Terms: MarketingSales marketing LC Class. No.: HF5410 / .A67 1994 Dewey Class. No.: 658.8 / M478a