TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Applications in basic marketing: clippings from the popular business press 
SN  - 0256166447
AV  - HF5410 .A67 1994
U1  - 658.8 
PY  - 1994///
CY  - Illinois
PB  - Irwin
KW  - Marketing
KW  - Sales marketing
ER  -