Jeannet, Jean Pierre <br/><br/>
Global marketing strategies / 
Jean-Pierre Jeannet and H. David Hennessey. 
 - 3rd ed. 
 - Boston :  Houghton mifflin,  c1995. 
 - xxv, 896 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF1416  / .J43 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8  / J43g