Quelch, Joha A <br/><br/>
Cases in adveatising and promotion manegement / 
Joha A Quelch and Paul W. Farris 
 - 3rd ed. 
 - Homewood :  IRWI N,  c1991. 
 - xiii,908 p. :  ill. ;  25 cm. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Adventising case stadies<br/>Sales promotion case stadies
<br/><br/><label>LC Class. No.: </label>HF5823  / .Q44 1991 
<br/><br/><label>Dewey Class. No.: </label>659.1