TY  - BOOK
AU  - Quelch,Joha A
AU  - Farris,Paul W.
TI  - Cases in adveatising and promotion manegement
AV  - HF5823 .Q44 1991
U1  - 659.1 
PY  - 1991///
CY  - Homewood
PB  - IRWI N
KW  - Adventising case stadies
KW  - Sales promotion case stadies
ER  -