Jain, Subhash C.
International marketing management /
Subhash C. Jain.
- 5th ed.
- Cincinnati : South-Western College, c1996.
- xv, 792 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
053885281X
Export marketing--Management
HF1416 / .J35 1996
658.848 / J25i