Pride, William M. <br/><br/>
Marketing :  basic concepts and decisions / 
William M. Pride and O. C. Ferrell 
 - 3rd ed. 
 - Dallas :  Houghton Mifflin,  c1983. 
 - xxvi,735 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0395329051 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .P658 1983 
<br/><br/><label>Dewey Class. No.: </label>658.8  / P947m