Kotler, Philip Marketing management : analysis, planning, inplementation, and control / Philip Kotler - 8th ed. - New Jersey : Prentice-Hall, c1994. - xxix, 801 p. : ill., figs., tabs., maps. ; 26 cm. ISBN: 0137228511 LCCN: Subjects--Topical Terms: Marketing ManagementMarketing Marketing management LC Class. No.: HF5415.13 / .K64 1994 Dewey Class. No.: 658.8 / K87m