Kotler, Philip <br/><br/>
Marketing management :  analysis, planning, implementation and contral / 
Philip Kotler 
 - 7th ed. 
 - New Jersey :  Prentice-Hall,  c1991. 
 - xxvi, 756 p. :  ill. ;  25 cm. 
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<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87m