TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl
TI  - Principles of marketing
SN  - 0538813687
AV  - HF5415 .L2624 1992
U1  - 658.8 
PY  - 1992///
CY  - Cincinnati,Ohio
PB  - South-Western
KW  - Marketing Marketing
KW  - Management
ER  -