Zikmund, William G. <br/><br/>
Exploring marketing research / 
William G. Zikmund 
 - 4th ed. 
 - Chicago :  Dryden Press,  c1991. 
 - xxiv,834 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>0030515629 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .Z54 1991