Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra 
 - New Jersey :  Prentice-Hall,  c1996. 
 - xxxiii, 89 p. : 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M29 1996 
<br/><br/><label>Dewey Class. No.: </label>658.83  / M249m