TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
AV  - HF5415.2 .M29 1996
U1  - 658.83 
PY  - 1996///
CY  - New Jersey
PB  - Prentice-Hall
N1  - Includes index
ER  -