Mohan, Manendra Advertising management : concept and cases / Manendra Mohan - New Delhi : Tata McGraw-Hill, c1997. - xi, 418 p. : ill. ; 25 cm. ISBN: 0074517805 LCCN: Subjects--Topical Terms: Advertising LC Class. No.: HF5823 / .A13 1997 Dewey Class. No.: 659.1 / M697a