TY  - BOOK
AU  - Mohan,Manendra
TI  - Advertising management: concept and cases 
SN  - 0074517805
AV  - HF5823 .A13 1997
U1  - 659.1 
PY  - 1997///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Advertising
ER  -