Kotler, Philip

The marketing of nations : a strategic approach to building national wealth / Philip Kotler, Somkid Jatusripitak and Suvit Maesincee. - New York : Free Press, c1997. - xi, 451 p. : ill. ; 23 cm.

Includes bibliographical references and index.



9780684834887 068483488X


Economic development.
Economic policy.
Industrial policy.

HD75 / .K68 1997