Czinkota, Michael R

International marketing / Michael R Czinkota and Ilkka A Ronkainen. - 5th ed. - Fort Worth : Dryden Press, c1998. - xxix, 860 p. : ill. ; 27 cm. - The Dryden Press series in marketing .

One folded col. map in pocket.

Includes bibliographical references and indexes.



030983428 9780030244018


Export marketing.

HF1416 / .C95 1998

658.8 / C988i