Czinkota, Michael R International marketing / Michael R Czinkota and Ilkka A Ronkainen. - 5th ed. - Fort Worth : Dryden Press, c1998. - xxix, 860 p. : ill. ; 27 cm. - The Dryden Press series in marketing . One folded col. map in pocket. Includes bibliographical references and indexes. ISBN: 030983428 9780030244018 Subjects--Topical Terms: Export marketing. LC Class. No.: HF1416 / .C95 1998 Dewey Class. No.: 658.8 / C988i