TY - BOOK AU - Zikmund,William G. TI - Business research methods SN - 0030184320 AV - HD30.4 .Z55 1997 U1 - 650.0142 PY - 1997/// CY - New York PB - Dryden press KW - Management KW - Research KW - Business N1 - Includes index; Management ER -