Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler and Gary Armstrong 
 - 5th ed. 
 - New Delhi :  Prentice-Hall,  c1991. 
 - xx, 711 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>8120307046 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management<br/>Sales management
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87p