TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 8120307046
AV  - HF5415 .K636 1991
U1  - 658.8 
PY  - 1991///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
KW  - Sales management
ER  -