Pride, William M. Marketing : basic concepts and decisions / William M. Pride and O. C. Ferrell - 5th ed. - New Jersey : Houghton Mifflin, c1987. - xxx, 766 p. ; ill. ; 23 cm. ISBN: 0395357101 LCCN: Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / .P658 1987 Dewey Class. No.: 658.8 / P947m