TY  - BOOK
AU  - Pelton,Lou E.
AU  - Strutton,David
AU  - Lumpkin,James R.
TI  - Marketing channels: a relationship management approach 
T2  - Irwin series in marketing
SN  - 025617802X
AV  - HF5415.129 .P45 1997
U1  - 658.84 
PY  - 1997///
CY  - Chicago
PB  - Irwin
KW  - Marketing channels
KW  - Relationship marketing
KW  - Marketing management
ER  -