Luck, David J. Marketing research / David J. Luck and Ronald S. Rubin - 7th ed. - New Delhi : Prentice Hall of india, c1998. - xvii, 683 p. : ill. ; 25 cm. ISBN: 8120304845 LCCN: Subjects--Topical Terms: MarketingResearch LC Class. No.: HF5415.2 / .M3555 1998 Dewey Class. No.: 658.83 / L941m