Green, Paul E. Research for marketing decisions / Paul E. Green, Donald S. Tull and Gerald Albaum - 5th ed. - New Delhi : Prentice Hall of india, c1998. - xii, 784 p. : ill. ; 25 cm. ISBN: 8120307577 LCCN: Subjects--Topical Terms: MarketingResearchDecision making LC Class. No.: HF5415.2 / .G68 1998