Bennett, Peter D. Consumer behavior / Peter D. Bennett and Harold H. Kassarjian - New Delhi : Prentice Hall, c1996. - x,134 p. : ill., figs., tabs. ; 22 cm. - Foundations of marketing series . ISBN: 8120301722 LCCN: Subjects--Topical Terms: Consumer behaviorManagement LC Class. No.: HC79 / .C6B43 1996 Dewey Class. No.: 658.8342 / B472c