TY - BOOK AU - Bennett,Peter D. AU - Kassarjian,Harold H. TI - Consumer behavior T2 - Foundations of marketing series SN - 8120301722 AV - HC79 .C6B43 1996 U1 - 658.8342 PY - 1996/// CY - New Delhi PB - Prentice Hall KW - Consumer behavior KW - Management ER -