Tull, Donald S. <br/><br/>
Marketing research :  measurement & method / 
Donald S. Tull and Del I. Hawkins 
 - 6th ed. 
 - New Delhi :  Prentice-Hall of india,  c1998. 
 - xviii, 86 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>8120309618 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M3555 1998 
<br/><br/><label>Dewey Class. No.: </label>658.83  / T918m