TY  - BOOK
AU  - Tull,Donald S.
AU  - Hawkins,Del I.
TI  - Marketing research: measurement & method 
SN  - 8120309618
AV  - HF5415.2 .M3555 1998
U1  - 658.83 
PY  - 1998///
CY  - New Delhi
PB  - Prentice-Hall of india
KW  - Marketing research
KW  - Marketing
ER  -