Kotler, Philip Marketing management : analysis, planning, implementation and control / Philip Kotler - 9th ed. - New Delhi : Prentice-Hall, c1998. - xxxviii, 789 p. : ill. ; 26 cm. ISBN: 8120311787 LCCN: Subjects--Topical Terms: MarketingBusinessManagement LC Class. No.: HF5415.13 / .K64 1997 Dewey Class. No.: 658.8 / K87m