TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 8120310772
AV  - HF5415 .K636 1996
U1  - 658.8 
PY  - 1996///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing
ER  -