Batra, Rajeev Advertising management / Rajeev Batra, John G. Myers and David A. Aaker - 5th ed. - New Jersey : Prentice-Hall, c1995. - xiii, 754 p. : ill. ; 24 cm. ISBN: 0133057151 LCCN: Subjects--Topical Terms: AdvertisingmanagementAdvertising media LC Class. No.: HF5823 / .A13 1995 Dewey Class. No.: 659.1 / B328a